Do You Know What a Book Publicist Does?: A Guide for Creating Your Own Campaigns

In a world that’s teaming with self-published and small-press published books, many an author finds themselves as the primary publicist for their own work. It’s a daunting task and not something most writers are prepared to tackle. Therefore, a book like Do You Know What a Book Publicist Does? seems like a welcome savior for all the authors-turned-marketers out there. However, the book has the unfortunate characteristic of reading like a lot of valuable information is being disseminated, but once the book is closed, there aren’t really any actionable tips to pursue. While there is general information about various topics such as putting together a press kit, the ultra-short chapters only provide a tantalizing tip of the iceberg. For someone who probably has no experience with these concepts, more than a couple pages would be necessary to impart the information needed to try one’s hand at these things with any level of confidence.

As it stands, this book feels more like a general outline of what types of things a book publicists does, without giving readers the step-by-step instructions or important details needed to really do it on their own. It’s a great concept, but it doesn’t live up to the expectation.