Don’t You Know Who I Think I Am?: Confessions of a First-Class Asshole

Justin Ross Lee is a self-made man, conjuring a jet setting lifestyle for himself out of chutzpah, guile, luck and an uncanny ability to spot loopholes. A social media icon before most people knew what social media was, he is a pioneer of self-promotion and a master of turning chicken shit into chicken salad.

Don’t You Know Who I Think I Am?, like its author, is several things. It’s a memoir, a chronicle of success that is as self-congratulatory as it is honest about mistakes made along the way. JRL happily shares the moments that left egg on his face, because he so often spun them into winning omelets.

It is also a guide to how he carved his own unique path to fame through the modern social wilderness. It’s a handbook to tactical brashness, the ability to be enough of a dick to get what you want without going too far and nuking yourself in the process. Like Tucker Max but with far greater self-awareness, Justin Ross Lee pulls no punches, sharing who to schmooze and who to leave behind on your climb to the top.

Hilarious and unflinchingly honest, the book is uncompromising, just like JRL.