Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale
To some, sales is simply the selling of a product or service from one person or company to another. Once you read Sell With A Story: How To Capture Attention, Build Trust, and Close the Sale by Paul Smith, you will see the time and effort that needs to go into closing a sale. Sell With A Story builds on the sales formula that Smith outlined in his book Lead With A Story. Through specific examples, suggestions, and workbook-type questions, Sell With A Story takes the art of using the story to sell something to the next level and, step by step, takes readers through his techniques for building and using stories in sales scenarios to help salespeople find success.
Smith does a fantastic job of taking what could be a text-book, boring, tutorial-style book and makes it interactive in Sell With A Story: How To Capture Attention, Build Trust, and Close the Sale. His techniques are clear and concise, and the questions at the end of chapters enable the readers to use what they just read. What is fresh about his book is his honesty. He does not come out and say that if you do this you will be a resounding success. Instead he presents the information in this book as a tool to be read and referred to again and again. A great book for anyone in sales or looking to enter that field.
|Paul Smith • Mike Weinberg, Foreword
|Buy this Book
|Business & Investing