Building Your Brand With Book Blogger Outreach

Building Your Brand With Book Blogger Outreach

As any author knows, getting attention from the ever-declining professional book outlets is harder every year. Each year, more newspapers shrink or cancel their book section, fire or retire their book editor and add those responsibilities to the entertainment editor’s...
Friends Close, Frenemies Closer

Friends Close, Frenemies Closer

When you get your first bad book review By Jennifer Levine “I hated your book.” “Thank… wait, what?” I did a double take while my so-called friend, Jersey, repeated the sentence between bites of her egg salad sandwich. I checked to see if my turkey sandwich had...
Book Launch Basics

Book Launch Basics

We often hear that writing the book is the easy part. Not that it’s actually easy. But for a lot of authors, putting pen to paper is easier—and much more fun—than the marketing part. Unfortunately, the truth of the matter is, marketing matters. You can have the best...